UK Life Style Survey Campaign

1) Washing Machine Survey

Questions?
a) What make your WM
b) Age of Washing Machine
Criteria- Cust Age should be 18-75 years and WM age should be 1Yrs to 9 Yrs
Both TPS and NTPS. Landline and Mobile
CPL :£ 0.10 if Post Code Bar then CPL-£0.13

2) UK Life Insurance survey

Q1: On behalf of Absolute Cover do you have life insurance?
If YES to Q1 agent would ask this:
a) Would you be interested in saving money on your monthly premium? YES = Lead
If NO to Q1 agent would ask this:
b) Would you like to receive a very competitive quote? YES = Lead
Criteria:
Age-35- 60
Only Homeowners
UK Wide
TPS and NTPS
CPL is £ .35p

3) UK Utility Campaign

Q1: What is your current payment method? DD
Q2: Who is your supplier? Must be in file
Q3: Would you be interested in speaking to Octopus about saving money on your bills?
Criteria-
Mobiles and landlines
Aged 25-70
TPS Checked
Must have the collection date and the time stamp
Must adhere to the script provided
Call recordings must be made available within 48 hours of request
Leads to be washed against Octopus and report back
CPL:.£0.17

4) UK Home Insurance Survey

Q1- Is your home insurance above £20 per month?
Q2-Would you be interested in receiving a call from Home Finance Advice Buildings and
contents limited to see if they can provide the same level of cover for a lower price?

Critieria:
No TPS and aged 30-69
CPL £0.20

5) UK Mortgage Survey

QUESTION 1: The next question is on behalf of Mortgage advice service, could I ask do you currently
have a mortgage ? if yes = lead
AGE: 20-65
LOCATION: postcodes specific, see attached (will be sent at the time of campaign live)
CPL: £ 0.20p

6) UK CLC Survey

QUALIFICATIONS
 Couples – married or co-habiting
 UK resident home owners with a minimum household income of £35k OR tenants with a minimum
household income of £45k
 Age 30-69 years
 Postcodes- attached
 CPL: £0.45

RETURNS
 30 day claw back period
 Returns  to include:
o Overage
o Underage
o Single
o Non Home Owner
o Under Income
o Geography
o No Such Number/No Such Person
o Did Not Do Survey
o Uncontactable
o Duplicates – data will be suppressed against CLC Members and any data records collected from the
same data type within the previous 6 months